Our client Grapedistrict in Amsterdam created the biggest wine bar in the Netherlands last week.
Based on the principle of an ephemeral bar with a choice of more than 150 wines, the place was really dynamic : twenty winemakers (and we among them) were invited to present our wines directly to the customers.
Seduced by this approach, Dutchmen came in large numbers to have a drink with friends in this bar created only for three days.
Grapedistrict is a chain of about fifteen wine shops in the Netherlands. Their special feature is their wine classification : not by appellation but by taste (lively and fruity, smooth and powerful…) This approach, free from any complexes, is very attractive for young people.